The Effect of Serena’s Serve Speed

Italian translation at settesei.it

Yesterday at FiveThirtyEight, Tom Perrotta highlighted the relationship between Serena Williams’s first serve performance and her chances of winning. According to the article, Serena has won only (“only”) 74% of her first serve points over the fortnight, compared to an outlandish 87.5% when she won the title in 2010. She has never won Wimbledon while winning fewer than 75% of her first-serve points, and even the three-quarters mark is no guarantee, as she topped 77% last year en route to a second-place finish.

A lot of factors go into first-serve winning percentage, including serve placement, serve tactics, and all the shots that a player hits when the return comes back. The most obvious, though, is another category in which Serena has often topped the charts: serve speed. When Williams beat Garbine Muguruza to win the Championships in 2015, her average first serve clocked in at 113 miles per hour, the third straight match in which her typical first delivery topped 111 mph. Over her last 13 matches, she has averaged only (“only”) 106.4 mph, never exceeding 109 mph in a single contest.

How much does it matter?

It seems fair to assume that, all else equal, a faster serve is more effective than a slower one. Complicating things is the fact that all else is rarely equal: wide serves are often deadly despite requiring less raw power, more conservative serves can be easier to place, andwe haven’t even scratched the surface of the effect of spin. A faster serve isn’t always better than a slower one. But on average, the basic assumption holds true.

For each of Serena’s 23 matches at Wimbledon 2014, 2015, 2018, and 2019 (she didn’t play in 2017, and I don’t have the relevant data at hand for 2016–don’t ask), I split her first serve points into quintiles, ranked from fastest serves to slowest serves. This is a crude way of controlling for the effects of different opponents and giving us an initial sense of how much Serena’s serve speed influences the outcome of first-serve points:

Quintile     1SP W%  Avg MPH  
Fastest       80.6%    116.9  
2nd fastest   73.7%    112.2  
Middle        79.5%    108.0  
2nd slowest   73.7%    103.7  
Slowest       74.9%     98.1

Clearly, serve speed doesn’t tell the whole story. At the same time, it looks like a 117 mph serve–or even a 108 mph one–is a better bet than a 98 mph offering.

Another way to isolate the effect of serve speed is to ignore the influence of specific opponents and simply sort first serves by miles per hour. From these 23 matches, we have 43 first serves recorded at exactly 100 mph, with a corresponding winning percentage of 72.1%. Serena hit 33 first serves at 101 mph, of which she won 72.7%. While the winning percentages don’t usually move so neatly in lockstep with first serve speed, there is a general trend:

The correlation is a loose one: winning percentages at 99 mph and 103 mph are better than those at 116 mph and 117 mph, for example. We could attribute that to the possibility that the slower serves are tactically savvier, or more approximate placement of the faster deliveries, or just dumb luck, because our sample size at any specific speed isn’t that great. Still, we can draw an approximate conclusion:

Each additional two miles per hour of first-serve speed is worth an additional one percentage point to Serena’s 1st serve winning percentage.

To take it one step further: Serena usually lands about 60% of her first serves, and roughly half of total points will be on her serve, so each additional two miles per hour of first-serve speed is worth an additional 0.6 percentage points of total points won. In a close match, like her 2014 loss to Alize Cornet–in which she averaged only 104 mph on her first serves and won exactly 50% of the points played–that could be the difference.

Serena in context

The same general rule cannot be applied to all women. (Several years ago, I took a similar look at ATP serve speeds, and–perhaps foolishly–I didn’t break it down by player.) I ran the same algorithm on the recent Wimbledon records of the nine other women for whom I have at least 15 matches worth of data. The effect of serve speed varies from “quite a bit” for Johanna Konta to “not at all” for Venus Williams and “I don’t understand the question” for Caroline Wozniacki.

The following table shows two numbers for each player. The “Addl MPH =” column shows the effect of one additional mile per hour on first serve winning percentage, and the “_ MPH = 1% SPW” column shows how many additional miles per hour are required to increase first serve winning percentage by one percentage point:

Player               Addl MPH =  MPH = 1% SPW  
Johanna Konta             0.89%           1.1  
Angelique Kerber          0.56%           1.8  
Serena Williams           0.48%           2.1  
Garbine Muguruza          0.47%           2.1  
Simona Halep              0.41%           2.5  
Petra Kvitova             0.29%           3.5  
Agnieszka Radwanska       0.28%           3.6  
Victoria Azarenka         0.02%          50.9  
Venus Williams            0.00%             -  
Caroline Wozniacki       -0.40%             - 

Konta’s serve speed is almost twice as important to her first-serve success as Serena’s is. Her average first-serve speed in her quarter-final loss to Barbora Strycova was 99.9 mph, her lowest at Wimbledon since a first-round loss in 2014.

At the opposite extreme, we have Victoria Azarenka and Venus, for whom serve speed doesn’t seem to matter. (Venus, for one, excels at the deadly wide serve, which she converts into aces regardless of speed.) Wozniacki apparently lulls her opponents into confusion and illogic, giving her better results on slower first serves.

Serena vs Simona

These are small effects, so even the range between Serena’s slowest serving performance this fortnight (105 mph first serves against Carla Suarez Navarro) and the 2015 final against Muguruza would only have effect Serena’s total points won by about 2.5 percentage points. Nine out of ten times Williams and Halep have gone head to head, Serena has come out on top, always with more than 52.5% of total points, usually with more than 55%. That’s an ample margin of error–or, more precisely, margin of slow serving.

On the other hand, the most recent Serena-Simona contest, the only time they’ve played since 2016, was the closest of the lot. Halep is a great returner, but she is not immune to powerful serving: her rate of return points won is affected by serve speed just as much as Williams’s serve stats are. The gap between the finalists could be narrow, and Serena’s serve speed is one of the few tools completely in her own power that she could deploy to tilt the scales in her favor.

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