October 27, 1973: The Whiskey Circuit

Virginia Wade

Eleven years after her first appearance at Wimbledon, Virginia Wade had settled into a role on the women’s tour as an almost-superstar, a stalwart of Great Britain’s Wightman and Federation Cup teams but a perennial disappointment at the season’s showcase event.

Wade was most at home on fast indoor courts, conditions that supported her big serve and attacking game. That made her a perfect fit for the Dewar Cup circuit, a series of tournaments staged in Britain every fall since the beginning of the Open Era in 1968. In the first five years of the so-called “Whiskey Circuit,” Wade had entered every tournament but one, claiming nine singles titles in that span.

Wade’s nemesis on the Dewar’s swing had been Margaret Court, who defeated her four times–four weeks in succession–in 1972. In 1973, Court wasn’t around, and that left the British star as the favorite each week. Taking over the role of chief challenger was the London-based American veteran, Julie Heldman.

On October 27th, Wade and Heldman met for the title on the first leg of the 1973 circuit, in Aberavon, Wales. The two women had faced off 15 times since 1968, and while the Brit held a comfortable 10-5 edge, Heldman had beaten her twice on the Whiskey Circuit. There was little love lost between the pair, and their styles differed just as widely. Wade was acclaimed for her stylish play, the sort of competitor who might prefer “beautiful tennis” to a victory. Heldman, by contrast, was “winning ugly” when Brad Gilbert was still in primary school. This is the woman who, earlier in 1973, snuck in an underarm serve on set point, and at the US Open, out-gamesmanshipped Billie Jean King to grab a win by retirement.

Wade was lucky to be in the final at all. In the quarters against Jackie Fayter, she had squandered match point in the second set, then lost five points in a row to drop the tiebreak. She advanced only after a 6-3, 6-7, 7-6 nailbiter.

On finals day, Ginny showed no such signs of weakness. She was, in the words of former British standout Shirley Brasher, “at her most competent and confident.” Heldman, by contrast, could’ve used more junk. The American played more aggressively than usual, which is exactly how Wade liked it. The result was never in doubt, and it ended with a 6-3, 6-1 victory for the top-seeded Brit.

The story of the 1973 Dewar Cup, though, was just beginning. There were three more events on the circuit, and the same two women would headline the draws at each one. Wade could count on an advantage in firepower, but she knew that the next time they met, Heldman would surely have a fresh tactical plan. Running the table on the four-week Whiskey Circuit was never going to be easy.

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This post is part of my series about the 1973 season, Battles, Boycotts, and Breakouts. Keep up with the project by checking the TennisAbstract.com front page, which shows an up-to-date Table of Contents after I post each installment.

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